If UI can sell, UX powers your sale..
Although companies follow extensive Design thinking and UX Process, we often wonder why the end delivery failed to meet the customer expectations.
Before we understand paper prototyping vs digital, one needs to understand the power of an eraser. Some studies suggest that humans forget approx 50% of new information within an hour of learning it. That goes up to an average of 70% within 24 hours.
UX in a Burger !!! It is quite interesting how UX can be applied to every element that exists in this world. The way the nature has designed it or the way we have evolved in bringing UX into practice.